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Privacy Policy


Last Updated January 2024

We at PathUp LLC (“PathUp,” “we,” “us,” or “our”) have created this privacy policy because we value your privacy and understand that you care about how the information you provide us is stored, used, and shared. This Privacy Policy applies to our information collection and use practices both online when you visit our website and offline when you provide information to us.

Acceptance of Terms
By visiting our website, you are agreeing to the terms of this Privacy Policy. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.

Collection of Your Personal Information
We receive, collect, and store any information you enter on our website (such as name, email, or phone number) or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information, and purchase history. We may use software tools to measure and collect session information, including but not limited to page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, phone number, password, communications); payment details (including credit card information), comments, feedback, reviews, recommendations, and personal profile.

When you conduct a transaction, fill out a form, sign up for free resources, or subscribe to our newsletter on our website, as part of the process, we collect personal information you give us such as your name, phone number, address, and email address. Your personal information will be used for the specific reasons stated in the next section.

Why We Collect Personal Information
We collect such Non-personal and Personal Information for the following purposes:

  • To provide and operate our Services;

  • To provide our Users with ongoing customer assistance and technical support;

  • To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages through marketing campaigns;

  • To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services;

  • To comply with any applicable laws and regulations.

How We Store, Use, Share, and Disclose Your Personal Information
Our company and services are hosted on the and platform. and provide us with an online platform that allows us to sell our products and services to you. Your data may be stored through’s and's data storage, databases, and the general and applications. They store your data on secure servers behind a firewall. Our company may also store your personal information on,, and with the purpose of contacting you for general or personalized service-related notices or promotional messages through automated marketing campaigns.

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

How We Communicate with Our Users and Site Visitors
We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, to offer promotional services, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes, we may contact you via email, telephone, and text messages. 
By submitting any form on the site that provides us with your email address and/or phone number, you agree to receive messages in the form of email, text, or phone calls from PathUp LLC.


Use of Cookies

Our website may use "cookies" to personalize your online experience. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your visit. Cookies cannot be used to run programs or deliver viruses to your computer.

We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect information and to enhance your experience using our website.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, our website may not function properly.


We do not knowingly collect personally identifiable data from children under 13 years old. If you are under 13, do not provide us with any personal information. If you are under 13, you must ask your parent or guardian for permission to use our website. If you are a parent or guardian and have a reason to believe that a child under 13 years old has provided us with personal information, please email us at so we can remove that information from our database.

Privacy Policy Updates
This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Contact Us
If you have any questions about our privacy policy or would like to access, correct, change or delete any personal information we have about you, please feel free to email us at

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