We strive to help driven individuals find work they love.

These are the driving beliefs that motivate us to do what we do.

Your career is a projection of exactly who you are.

What you do in your career reflects the person that you are. If you’re unhappy in your career, then it’s a telltale sign that your career doesn’t accurately project you. We wholeheartedly want you to achieve career fulfillment and work tirelessly to help you get there.

Maximum career fulfillment is at the intersection of your strengths, passions, and needs.

We believe that a career that utilizes your strengths, incorporates your passions, and addresses your needs is the career for you. A career that sits in this intersection is the one that will help you reach maximum career fulfillment.

You must deeply understand who you are before finding a career that suits you.

Most individuals we work with have tried to find a new career path by speaking to others who have had career transitions or asking for informational interviews to learn more about new careers. However, we do not believe this is the most successful way to find a new career path. Because your career is a projection of exactly who you are, you must understand who you are before exploring potential careers.

Good career coaches don’t tell you what to do, but rather guide you to come to your own conclusions.

Our career coaching programs don’t give you any answers because we believe you must come to conclusions on your own in order to take action and pursue a new career. As such, our career coaching programs get you to think very deeply about who you are. There is significant work involved, but we believe it takes both effort from you and guidance from us to decide on a new career path.

Having fears and doubts is expected when making a career change. Career coaches should address these fears and doubts and help you build the confidence to change careers.

We know that you’ll likely experience fears and doubts when choosing a new career, but we do not want these thoughts to hinder you from pursuing a new path. Our programs are designed to help you overcome fears and doubts so you have the confidence to make a career change.

Working with a career coach to find your new career path shouldn’t break the bank.

We know exactly how it feels to be confused about your career. We also know how it feels to learn that the price tag on coaching can be way out of your budget. That’s why our career coaching programs are about $500 more affordable than comparable programs - because we want to help you achieve without breaking the bank.

Money does matter - and we guide you to find a career that you’re financially happy with.

We never want anyone to pursue a career that doesn’t financially support them, so we will never encourage pursuing your passion if it’s a financially-unwise decision. However, we do believe that there is a career out there that fits you and will financially support you, so we seek to help people like you find that career.

Everyone is capable of finding a fulfilling career.

Many people who work with us are uncertain about whether there is a career that will fulfill them. We show them that finding the right career is possible and that they are fully capable of doing so. 

Everyone should have the opportunity to achieve career fulfillment. 

We sincerely want everyone to have the opportunity to find work they love, so we run career coaching programs to help people find the right career and donate a portion of our proceeds to Chrysalis, a non-profit organization that provides job search resources to homeless and low-income individuals. Every purchase made on our website helps one individual get resume and mock interview support through Chrysalis.